2014 China food manufacturing development trend analysis

(1) market presents the steady and rapid growth trend

With the continuous development of national economy, China's steady and rapid growth was registered in food manufacturing market sales situation.

(2) security issues will be more valued

In recent years, food safety accidents occur frequently, caused the entire society reflections on food safety issues, and has given rise to China's first law of food safety. June 1, 2009 formally implemented the food safety law of the People's Republic of China. The implementation of the "food safety law will regulate food production enterprise's business activities, better to prevent food safety accidents, to ensure the safety of food have been promoted to the height of the law. In June 2012 the state council issued a "decision on strengthening the work of food safety" (guo fa [2012] 20), general office of the state council issued "the national food safety regulatory system" twelfth five-year "plan" (countries do hair [2012] 36), the government supervision of food safety is becoming more and more attention.

(3) the brand competition

With the improvement of living standards, consumption idea has also been gradually changes, brand consumption is deeply rooted in the hearts of the people.

To enhance food safety consciousness makes consumers more cautious when the choose and buy food, has the awareness of the brand to a certain extent, can eliminate consumer worries about goods quality problem.

Along with market competition intensifying, the industry of the "Matthew effect" will be more and more obvious, some small scale, low on pure price competition, the enterprise survival space will be more difficult, industry concentration will be further strengthened.

(4) the degree of specialization

Food manufacturing industry competition will be to develop in the direction of specialization, it is also the outcome of the allocation of resources. The market will be further subdivided, accurate market positioning enterprises will get a better development. Food manufacturing enterprises must has its own unique technology in the field of a product research and development advantages, "refocusing strategy" will be enterprise value.