"In the spirit of" pharmaceutical do diet industry River was "cross-border incidents"

The river on the group started with school-run factory of jiangxi institute of development become the industry well-known enterprises, the big item remarkable support and brand management. River jianwei xiaoshi tablets is the first item sold $1.5 billion of over-the-counter medicines, 7 consecutive years won the "China over-the-counter digestion are single product sales champion", is the over-the-counter (OTC) item in the world. The river grass coral lozenges also known by the public.

"In the spirit of" pharmaceutical do diet industry

3000 mu of ecological river medicine valley, surrounded by green trees around, contains lakes, air cleanliness level 300000, animals and humans in harmony. Manufacturing technology national engineering research center of solid preparations of Chinese medicine, the world's only a no liquid preparations of Chinese medicine production line are located here.

River group has 2 national engineering research center, national engineering research center of manufacturing technique of solid preparations of Chinese medicine and the national engineering research center of protein drugs. Manufacturing technology national engineering research center of solid preparations of Chinese medicine, manufacturing base is located in the river - river medicine valley, is mainly engaged in the research of new techniques, new taste, high purification technology in the production of milk white river jianwei xiaoshi slices is the center of the product.

Protein drugs national engineering research center is located in Beijing zhongguancun, has more than 600 researchers, 300, Ph.D., the center has accumulated in nature science, cell and other publications, published an article 15, walk at the forefront of the world in the field of life science research. The center for national development and reform commission (NDRC) scientific infrastructure investment amounting to 600 million yuan and the national ministry of science and technology funding of 300 million yuan.

The river on the group controller introduces, the river on the two potential fields in the future from the mining of traditional Chinese medicine and scientific research in the field of protein.

River on the group's production and LingCao composed of compatibility of American ginseng, ganoderma lucidum, cordyceps sinensis, American ginseng from the American state of Wisconsin, ganoderma lucidum celebrating yuan from zhejiang, cordyceps sinensis from allocated about yushu, in the river are established in the local procurement base, in order to ensure quality. In production and LingCao river group combines traditional Chinese medicine and the world's advanced production technology, and LingCao oral liquid full integration of the developed countries such as Germany, Switzerland advanced industrial technology.

River group advocating industry "civilization" and bear the social responsibility in practice: not heavy environmental protection, not heavy ecological, no manufacture civilization; Not the product quality, integrity, not no manufacture civilization; Research and development, innovation, no manufacture civilization; Not heavy social responsibility, not heavy moral, no civilization. River group has built five hope school, funded more than 600 poor college students. As school-run factory scratch river group, in 2004 before, during and after the change is a one-time investment of $7, recreating a jiangxi university of traditional Chinese medicine.

Drug companies enter the food industry has its advantages, with the rigorous "pharmaceutical spirit" diet industry. More than in of jianwei xiaoshi tablets, in September 2013, the river group in understanding the market demand for nourishing the stomach, nourishing the stomach difficult problems, such as in real life, on the basis of innovative launched add nourishing the stomach treasures hericium into biscuits in the river monkey gu biscuits.

"Monkey" cookies, eat a little bit in the morning, eat a little bit in the afternoon, nourishing the stomach." Monkey gu cookies first year sale scale breaks through 800 million, become item rules in many stores sales champion, favored by consumers love.

The monkey mushroom cookies can be nourishing the stomach

The river on the diet is the river on the group to implement the innovation strategy of recent years. Philosophy is: put forward by the river is the best drug compatibility with ingredients; Food is the best effect.

The river on the compatibility for diet will focus on food science diet, river into diet, in line with the following principles: stick with plenty of food, to ensure product efficacy; Adhere to the scientific compatibility, to ensure that the products taste; Adhere to the procurement of origin ingredients, to ensure product safety.

On July 2, 2015 consumers to eat the river on the monkey gu biscuit is no effect after a period of time, to the supermarket to court, in the river on the group wholly owned subsidiary is sued. The river on the group said in a subsequent statement will resolutely defend the suit.

River group, hericium is food, delicious dishes. Since food is, admittedly, making monkey mushroom cookies are safe.

Hericium also drug, made the monkey hericium mushroom slices (raw material only with hericium without any other drugs raw material) was contains 15 copies in the pharmaceutical standards of the People's Republic of China, page 207, the following description: "monkey mushroom slices functions and indications: nourishing the stomach and. For gastric and duodenal ulcer and chronic gastritis." Advertising in monkey gu biscuits nourishing the stomach has a solid basis.

River group relevant controller introduces, "lo" g "foreign product imports to China previous decades, monkey mushroom slices is one of the main medicines in clinical for gastric ulcer treatment.

"River, according to the advertisement make monkey gu biscuits, hericium, nourishing the stomach", not in violation of the relevant contents of advertisement law in our country, advertising is through jiangxi province industrial and commercial bureau, China central television (CCTV), national food drug administration related department and expert review. The word "nourishing the stomach", do not belong to the clinical professional words, but the folk proverb.

According to the monkey mushroom slices of drug standards, treatment dose for dry monkey mushroom 6 grams per day. And the river on the monkey gu biscuits, if according to the advertisement says, "eat a bit in the morning (three pieces of bread), eat a little bit in the afternoon (three pieces of bread), hericium content of a biscuit can close to 6 grams per day. At the same time, begin from 2014, the river on the monkey aunt cookies also commissioned relevant units have been effect observation.

, said an official with the related river group production of monkey gu cookies both the scientific basis of nourishing the stomach, and put plenty of hericium raw materials, ensure the product efficacy. A total of 2015 so far, the river on the group sales the monkey gu biscuits a total of 3303.6 tons, the total purchase dry hericium a total of 1218 tons of raw materials, inventory of 715 tons, has used 503 tons.

For product innovation behavior of jiang, river group diet brand director li bin that push forward the innovation drive in the country today, since it is innovation, and is not in the past. Laws and regulations also have practice first, after the laws and regulations. In the innovative practice, if encountered and the current laws and regulations is not clearly defined, controversial, to give appropriate tolerance and space, promotional products are key to the effect, a look have scientific basis, 2 see if the enterprise good faith, isn't it true, 3 the product is safe, four see clear conflict with the current regulations. "Law no ban can be" is a basic principle, the river on the group to innovation as the core competitiveness the first domestic biscuits containing hericium, not in violation of the provisions of laws, should be encouraged and supported.

In the exploration of "crossover"

Do Chinese traditional medicine industry "apple", is the river on the vision. In the pharmaceutical field at the same time, the river on the open field of diet and actively expand.

The change of modern living environment and the way the Internet work change, brings human new health problems.

River first aimed at modern people to work overtime, entertainment, eating disorders and other issues caused by the stomach, dig hericium nourishing the stomach, and made consumers more willing to accept, convenient to eat monkeys gu biscuits.

"Blue citric acid drink" is the river on the launch of another diet new products have beautiful eye effect.

The river on the survey data show that the national 90% Internet penetration, town smartphone penetration rate of 66%, then China's myopia patients are also more and more: the myopia patients ratio of 30%, more than 50 presbyopia prevalence rate of 78.6%. Teenagers has become a major disaster area of myopia, about 30% ~ 30% of primary school children in China suffer from myopia, 60% of high school students with glasses.

Blue citrate acid beverage made from blueberries and Chinese wolfberry, both are food, but also to protect the eyes, promote eye health had a very good effect.